About Southpaw

With a desire to assist advocacy organizations with compelling creative and effective messaging, Granate Sosnoff launched Southpaw in 1999 (with a heavy assist from fellow Public Media Center alum Jennifer Elias). Over the last decade Southpaw has created campaigns and messaging on HIV prevention, dating violence, women’s health, housing rights and more. We have ongoing partnerships with a variety of clients with budgets of all kinds. We put the time in to be strategic and dynamic in all communications, whether that’s an email blast, social media, or quarterly newsletter…

On Granate Sosnoff:

Granate SosnoffSosnoff is the director of Southpaw’s work, a copywriter, and has a hand in the creative. Her strong sense of sticky and memorable images and messages, and knowledge of the process to get at those, has resulted in many widely-praised and replicated campaigns. Her background is in social change focused communications, starting at Public Media Center – a nonprofit advertising agency that worked exclusively in advocacy. Sosnoff works one-on-one as a consultant or brings a team in, depending on the project.

Granate’s writing reflects a passion for racial and gender equality, human rights and… urban wineries.


Current and former clients include: Fast Food Workers, Fight for $15, East Bay College Fund, New Field Foundation, French American Charitable Trust, Community Housing Partnership, International Brotherhood of Electrical Workers, Arab Women’s Fund, California Coalition Against Sexual Assault, Jewish Voice for Peace, National Alliance to End Homelessness, the Oakland Institute, UC Davis Violence Prevention Program, AIDS Project East Bay, Population Services International, Lyon-Martin Women’s Health Services, South of Market Health Center and the Women’s Funding Network.