In the world of advocacy and nonprofit communications, marketing and advertising you find…

by Granate Sosnoff on 31st October, 2011

Overused stuff:

The word “real” – “real change” really.
Stick figure logos. Of any kind.
The term: “making a difference.”
Overdone images of diversity at all costs, ie. trying to show “one of each”
(in every ad a la college recruitment brochure).
Art that you feel you’ve seen over and over again.

Underused stuff:

Proof that a group has contributed to any positive social change.
Having actual diversity at an organization (particularly upper-level).
A clear call to action – what do you want people to do?
Art that makes you smile, wonder, think.
Writing that inspires, questions, propels.
Humor. Yes it’s a crap sandwich sometimes. Minds that have a hard time wrapping themselves around something new. Still there’s usually something to laugh about.

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